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It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short.
Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
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Segal shared an independent report by EY (Ernst & Young) which verified the phase-out.
Ashley Madison employs guerrilla marketing techniques to advertise its site.
She says Ashley Madison does not go so far as to say they are fake, but "does admit that many profiles are for 'amusement only' ".
In 2012, a former employee claimed in a lawsuit that she was requested to create thousands of fake female accounts attractive to male customers, resulting in repetitive stress injury. In July 2016, CEO Rob Segal and newly appointed President James Millership told Reuters that the company had phased out bots by late 2015.